Want to do business in the industry of beauty care? Then here’s a model business plan sample on how to start selling hair extensions. Since human hair looks more natural, versatile and resistant to damage, human hair is preferred for extensions, wigs, hairpieces and braids. The demand for human hair now is booming. I think you are aware of the mad rush for human hair, such as the Brazilian hair, European, Peruvian hair, Indian hair, etc. In fact, this trend is still going on and a large sum of women is starting of owning one.
Learn the basics.
Take time to learn about weaving hair and other applications of hair extensions as well as learn the differences between natural and synthetic hair human hair weaves. This way, you can understand what braids, weaves, and hair extensions are best for different types of hair. You also need to understand exactly what the customer wants. (You do not want to give the client a bulk bag 18 inches Brazilian hair when in fact, she asked for 16 inches Remy Hair). You have to read books on hair care and cosmetology, browse forums online for hair stylists and consult with licensed hair extensions specialists to find everything you need to know about the human hair.
Conduct feasibility study and write a business plan.
This is very important because you do not want to simply import human hair, only to discover that there is no demand for it in your region. Before you invest a dime in this business, it is necessary to conduct a feasibility study to determine the people if they are willing to buy human hair. You should also find out how big the demand is, the exact type of human hair that your potential customers want and how much they are willing to pay for it. You should also try to figure out how much it will cost to buy and deliver human hair, the challenges you will face and how to overcome them.
Choose a good location.
Want to open a brick and mortar? Or shop e-commerce? Or would you prefer to become a market vendor? You need to decide what best suits you. If you are planning to open an ecommerce store, you still have to ensure the storage space that is free from dirt, pets and dust. You can opt for a warehouse or commercial storage facility, but the use of airtight storage containers spare closet or garage is a cheaper option. Human hair can be either flat or hung up, but avoid bending or twisting, as this will ruin them. You can also use dropshipping wholesale. This way, you will not have to carry inventory.
Connect with manufacturers
Set wholesale accounts with brands and manufacturers of human hair. For the lowest prices, connects directly with manufacturers from India or China, because most human hair weaving is collected and produced in Asia. An example of a good place to connect with manufacturers and suppliers is Alibaba.com and Aliexpress.com.
Provide incentives to attract customers that customers buy with you. There are already several salons that offer a wide range of human hair for sale. And you may have difficulties to enter the market if people are not given strong reasons to patronize your business rather than competition.
Add a strategy related to inventory to make your hair extensions business fuller and profitable. To sell items, you also need hair extensions tools. Examples of such items are shavers, hair bonding glue, knitting needles, etc. It is likely that your customers will need these items, too. So, why not take the opportunity to earn more money by including them?
It is often easier to convert to customers for the first time or to attract new customers and then focus on retaining them. Therefore, always give your customers an amazing first impression. Bulk buyers and repeat customers help businesses thrive. Therefore, offer attractive discounts to salon professionals, hairdressers / stylists, cosmetology students and other bulk buyers to gain balance and to repeat having business with them. You can give discounts between 20% and 30% off the retail price, depending on what is available in your area.
Market your company
No one comes to know about a business that is not promoted. Therefore, adopting various marketing strategies to spread the word about your business selling hair is a key factor. If you have a physical store, try to sponsor a fashion show, hair show, or a related event. You can also make your business popular by donating hair or make wigs for people who have lost their hair to cancer or other diseases such as alopecia. Besides this, it gives you a sense of personal fulfillment, but also helps you get media coverage.